Hi, I’m Sarah. Your go-to social media gal

No more “what do I even post?” moments. Let’s get your content sorted.

Work with me

Meet Sarah

Podcast host, UGC creator, blogger, and your go-to social media gal.

Running a business while juggling life can feel like an actual full-time sport! Your brand deserves to shine, but you don’t always have the time, the creative spark, or the strategy to keep things flowing and fresh.

That’s where I step in.

I’m Sarah Lilly, a social media coach, brand strategist, and your fairy godmother for all things social media! I help female business owners create authentic, aligned brands and social strategies that feel simple, sustainable, and true to who they are.

Whether you’re after a clear content plan, a brand refresh, some clever content for your business, or someone to simply take social media off your plate entirely, I’ve got you covered.

Learn more about me
Sarah Lilly, a social media manager is wearing a beige sweater and jeans, smiling and standing in front of a large dark textured rock wall.

Let’s work together

Say see you later to boring content and unrealistic posting schedules and hello to a fresh new way to do social media. Whether you need help creating content, creating strategy (that actually works) or prefer to just hand it over for full social management, we can help.

  • Need creative video content to promote your product or service but not sure where to start?

    Let me create authentic, engaging reels and short-form videos designed to feel natural on social media… whether that’s talk-to-camera, product showcases, or something a little more quirky.

    No more:

    Struggling to come up with ideas
    Awkward “what do I film?” moments
    Or content that feels too salesy

    Just relatable, scroll-stopping video content your audience actually wants to watch.

    Fresh content for your brand, sorted.

  • Because “it’s fine” isn’t the same as performing at its full potential.

    We take a deep-dive into your brand + social media with clear, actionable recommendations to help you show up stronger, clearer and more confident online.

    We’ll review

    • Your social media accounts (up to 2)

    • Branding & visual identity

    • Content, messaging & positioning

    • Where you’re missing opportunities

    • What to optimise for better results


    Creating a brand that does the work for you, not the other way around.

  • Posting but not seeing results?

    Unsure what to say, when to post,or even how to turn followers into buyers?

    Feel confident, clear and actually excited about your socials again, with no more guessing. No more content chaos. Just a clear strategy you can stick to.

    90 minutes, 1 on 1, your next 12 months of content sorted.

  • Tired of asking your best friend… or your mum… for social media advice?

    (Spoiler: they probably can’t help.)

    The Power Hour is where you bring all your branding + social media questions and have then answered by an expert.

    Think content, strategy, ideal clients, and messaging... all in one call.

    Get clear, confident, and ready to show up online... without asking Mum

    60 minutes. All your answers. One call.

  • For businesses who want their socials handled without hiring another team member. Strategic, on-brand content... fully created, optimised and scheduled for you.

    No more:

    “What should I post?”

    Last-minute captions

    Inconsistent content

    Or worse...boring content


    Just high-quality posts that connect with your ideal clients.

    Your social media sussed.

Learn more
Content creator, Sarah Lilly is taking a selfie with her phone against a black rock formation, sitting on a patterned blanket or skirt with a floral design, surrounded by shells and small rocks.

“Sarah has worked with us on our social media content for many years and always been pro-active in proposing and writing articles along with gaining a great understanding of the finance market. We strongly recommend Sarah to support your social media needs”

— Stewart Mitchell, Loan Market Queenstown

“Before working with Sarah, my branding was defo a DIY job, and it felt totally unaligned in my new season of business. And straight away Sarah got it. She worked with me to ensure I was 100% happy along the way, and more importantly supported me every step of the way. Her skill set lends itself to tuning into the business owner to bring out what is REALLY lurking within and bringing it to the world in a visual way.

I have to say, Sarah delivered all on time, to a high quality and it just felt RIGHT.”

— Kirsten Russell, Start Out Savvy

“Working with Sarah has been so special. The content she creates feels real, honest and completely aligned with our brand… nothing forced, just true storytelling. You can really see her talent shine in our latest video. She puts her whole heart into what she does and give 110% every time. I couldn’t recommend her more”

— Kelsey, Elevana

Contact Us

UGC creator Sarah Lilly is smiling while standing in front of a large rock wall with layered and textured dark gray and brownish rock formations.