Hi, I’m Sarah Lilly

Podcast host, UGC creator, and your go-to social media gal!

I’ve been on social media since it began and in that time I’ve used it in all it’s forms - from starting a pop music fan group on MySpace in my early teens, to creating blog and video content for some of NZ’s largest brands.

And now…. ? I help ambitious female business owners create clear, confident brands and social media strategies that feel authentic, aligned, and are actually sustainable in real life (hello fellow mums in business, I see you!)

There's no over-complication, no 'ten step posting schedules', no guessing - just smart and efficient strategy paired with messaging that truly reflects who you are and what you do. Whether you want your social media fully managed for you, or are keen to learn how to do it yourself - there’s a space for you here.

With over 12 years’ experience in the marketing industry and 8 years running my own agency, I’ve supported 50+ businesses with their branding and social media, many of whom I’ve worked with longterm.

As well as my social media coaching and management, I also am a Kiwi content creator and UGC creator. I create video and blog content for some awesome brands around NZ and worldwide - helping them to get their product out to those who will love it!

And most importantly? I’m a mum to two beautiful boys, Jack and Ryan and engaged to my amazing partner Grant. In my spare time I love spending time with the fam, walks along the beach, and reading romantasy books. I’m also hugely passionate about wellness and thoroughly enjoy a good session on the reformer, or slowing it down with some Yin yoga.

A woman at the beach with annotations about her interests and background, including her name Sarah Lilly, age 36, a social media guru, a content creator and podcaster, who loves reading fantasy and country music, and is identified as a boy mum.